Lucky Bunny x Hold Up Art x Pretty In Plastic


Los Angeles, CA - October 12th, 2011 - Following the success of his early 2010 original Grenade Bunny collectible toy release, designer/artist Rich DeSimone will be launching his new limited, Special Edition Grenade Bunny that boasts a hand painted rust finish. This project is a collaboration between Lucky Bunny Visual Communications, Hold Up Art, and Pretty In Plastic.

The new release is hand painted and naturally oxidized to create a rusted look and will be same dimensions and weight as the original collectible toy (approx. 4.25" x 6"). Only 20 pieces
will be released in this unique finish, and will retail for $200. The Special Edition will also come beautifully packaged in a hand made wooden grenade crate.

(Original Grenade Bunny Released in 2010)

The Pre-Sale for the collectible toy will occur simultaneously at the Pretty in Plastic BOOTH #589 at New York Comic Con 2011 (October 13th-16th, 2011), as well as online through Hold Up Art ( If you are interested in pre-ordering the limited Special Edition Grenade Bunny please email

About Rich DeSimone:

Torn, disused billboards, distressed industrial objects, street posters, and everyday uses of graphics, logos, and letterforms fuel constant idea generation for Rich DeSimone. Ideas come 24-7. They roll around in his mind, combine, and are tossed out and re-imagined. A few percolate to the outside where they become art prints, works on panel, and posters.

Middle-class Italian altar boys from Boston don’t usually see a clear-cut path to creative freedom. Rich’s upbringing, typically strict for the area, saw him looking more deeply into simple objects than other kids did. Church was a drag sometimes, but he found some interesting images there, from little dove drawings and typography on the psalm book to the priests’ robes and the graphic power of the cross. It wasn’t zealousness he found in Catholicism, but a first inkling that he would make art.

After spending time at the Art Institute of Boston, Rich took a spin through the advertising world, where he created icons to assist a religion of a very different kind. Turns in Atlanta and Minneapolis, and always back to Boston in between, gave him insight into the ad world. From huge, stifling agencies to smaller, edgier ones. Wherever he was, the ad business was full of egotism and limitation, though, and Rich wanted to realize his ideas without having them diluted. Today, he’s shaken free of the ad race and runs his own art and screen printing business, Lucky Bunny Visual Communications, out of Los Angeles, California. In his workspace he gets complete control over the process, and the satisfaction of a hands-on craft. His work is often simple and purely graphic, with a tongue-in-cheek slyness that belies a deeper conceptual background. The idea of duplicity and expendability—of printing multiples that end up scattered and potentially thrown away—is key. It’s branding, only with cleaner goals.

There’s no smoke and mirrors, no smug secret, to what Rich does: it’s just a million ideas, combined, altered, thrown out, and executed with a little humor and cunning.

The Lucky Bunny name, by the way, comes from his pet rabbit, who coincidentally is adorable yet destructive, smart and sensitive.

Lucky Bunny Website:

Facebook Fan page:

Twitter page:

If you are interested in PreSale of the Special Edition Grenade Bunny please email or check out

Pretty In Plastic Inc. is located in Downtown Los Angeles. We are toy couture and do everything from art manufacturing...from small scale to large! -Julie B.